A recently retired RAF Field Medic, the man behind Bushmaster re-trained in tree felling and was looking to set up a gardening business. He wanted a logotype that reflected both his chainsaws and his military service - he also wanted to stand out and look different from other gardening brands.
I took inspiration from the diamond shaped badges that I have noticed soldiers wearing on their upper arms whilst watching the rememberance parade. This logo is not only a strong design but I don't think it would look out of place on a soldiers sleeve.
If you live in the Sheffield area and need some help with your garden, I cannot recommend Bushmaster highly enough - He's a great guy and has all the correct qualifications and insurances - he's certainly intent on setting up in the right way.